All rings can be customised with engravings, birthstones, hidden halos and more.
All rings can be customised with engravings, birthstones, hidden halos and more.
All rings can be customised with engravings, birthstones, hidden halos and more.
All rings can be customised with engravings, birthstones, hidden halos and more.
Refined over 4,000+ designs, learn how our bespoke process works.
Customise, modify or recreate a design, learn how it works.
Picking the right materials is easier than you think. Read our uncomplicated guide to metals and stones.
What goes into the price, so you can choose what's worth paying for.
Pricing is one of the most common questions, and it's not a simple one.
Rather than listing numbers, this page explains how pricing works, what sits behind it, and how to think about what you're paying for.
The approach here is to consider the design-first. The ring is designed, then materials are chosen to fit both the design and what you want to spend. Most designs can work across a wide range of price points. It comes down to the choices you make on materials and specific details.
The jewellery industry is obsessed with materials rather than design. Lab diamonds only. Natural diamonds only. 18k gold only. Always platinum over white gold. The design becomes an afterthought. These dogmatic views don't make sense to us.
The design is the most important part. It's the thing you immediately see and feel and makes it feel like yours.
Material choice is a personal decision. It comes down to how the materials work with the design and your lifestyle, what sentimental value they hold, what trade-offs you're comfortable making, and what you want to spend. It's not something you should be pushed into.
Our team can provide practical advice to help you make a choice, and the Materials Guide has a full breakdown of the different material types, with pros, cons, and recommendations.
Our collection also has the most common material choices available per design so you can see how these choices impact price.
Price isn't just metal and stones, there's three main things that go into it.
Raw materials are the choices you make. Metal, stone, size, quality. On the website you can choose these and see how it impacts the price. This part is straightforward, and the Material Guides provides in-depth guidance and recommendations to help you make a choice.
The second thing is service and aftercare. Guidance through the process, ongoing care, warranty. On most rings, this is already included in the price
Two rings can use the same materials and still be priced differently because the decisions behind their design and construction aren’t the same. Most of those decisions aren’t immediately visible, but they have a significant effect on the quality of the finished ring. We explain those differences in more detail below.
Everyone claims to make 'high quality' jewellery. It's lost all meaning. What it actually means is a set of decisions in the design and build of a ring and these small decisions compound.
Here are some of the decisions that affect the quality of a finished ring. They aren’t always visible, and they aren’t always talked about. Each adds to the cost. Whether that extra cost is worth it depends on what matters to you.
You probably won’t notice the extra metal in a ring just by looking at it. A slightly thicker basket, a wider band or more substantial support at key points. The visual difference can be minimal, but the effect on durability is significant.
A thicker basket is less likely to warp. A wider band wears better over time. More metal at critical support points helps the ring withstand the occasional knock.
That doesn’t mean heavier is always better. A ring can be overbuilt. Our approach is design first.
Get the proportions and appearance right, then make sure the design is durable. That means adding metal where it matters structurally, rather than everywhere. It costs more, but it’s a deliberate trade-off.
Polishing is one of the places where quality is easiest to see. The more time spent finishing a ring, the more it costs.
Beyond making sure every visible surface is polished evenly, we cast these rings in multiple pieces. This allows us to polish the surfaces between components before the ring is assembled, areas that would be impossible to reach if it were cast as a single piece.
It costs more to make a ring this way, but it means the whole ring is properly finished, not just the parts you notice first.
Adding a bit more metal in the at the right points doesn't change the look, but creates a higher quality piece of jewellery.
High quality jewellery is polished evenly along all surfaces.
Almost all rings are made using lost wax casting. You take a wax print of a ring, cover it in plaster and melt the wax to create the mould. Molten metal flows into the mould and cools into the shape of the ring.
The more channels it flows through, the more evenly it fills, it's called spruing. If you don't sprue a ring well you can end up with air bubbles (called porosity) in the metal, which isn't always visible, especially in finer areas like prongs.
This causes structural issues which can lead to breakage. The trade-off with having more channels is that each channel gets filed away after casting, and that metal only comes back at scrap value. It would be cheaper to use fewer. But it's a decision that's been made because it increases the durability of the finished ring.
A subtler difference is that every designer on our team does two jobs that are often split between separate people. They develop the creative direction and sketch the ring, then build the production-ready model that determines how it will actually be made.
Doing both means they understand how each design decision affects manufacturing and how each engineering decision affects the finished look. Nothing gets lost in translation between designer and technician.
It’s an uncommon skill set that takes years to develop, and that expertise is reflected in the cost. But it means the ring you approve in the render has already been designed to work in the real world, true to the original idea and structurally sound.
Constructing a wire-back design so its secure while keeping the floral aesthetic requested by the client.
Using proper sprue methods means even metal flow and less chance of holes in your setting.
These are just a few examples. Others include how settings are engineered, how stones are sourced, and how both designs and finished pieces are checked. None of these decisions is dramatic in isolation, but their effects compound.
A ring made with this level of consideration costs more than one without it. There’s no way around that. To reduce the price, something else has to give.
It depends on the design, the stone, and the materials. Every setting in the collection is priced on the site, and stones are priced individually, so browsing the collection is the quickest way to get a realistic starting point. For custom or bespoke work, you'll get a clear estimate at your first consultation before any commitment.
It comes down to the decisions made throughout the design and build: how much metal is used, how the ring is cast, how thoroughly it’s polished and who designs it. Each decision adds to the cost, and together they make a significant difference.
It’s the standard we build every ring to, and it isn’t one we’re willing to compromise on.
Not necessarily. The price is driven by design complexity, stone, additional labour and materials, not by which pathway you choose.
Yes. Share your budget at the consultation and the design team will work within it. The approach is always design first, then materials are chosen to fit. Being upfront about what you want to spend means the team can guide you toward the right options from the start.
Yes, through our financing partners. Read more here.
Most likely yes, see our Shipping and Taxes page for more detail.
Want an estimate?
If you have a design in mind and what to figure out if its within budget, message us and we'll give a few options with different material types.