Real diamonds that don't cost the earth

Lab grown diamonds

Our lab grown diamonds are exactly the same as mined diamonds right down to the atom — except our diamonds are much better for the environment and 100% ethical.

A sustainable lab diamond on top of a leaf
Lab Grown Diamonds

30 — 40% bigger at the same price

The mined diamond supply is controlled by the De Beers diamond cartel. They keep prices artificially high by only releasing small amounts of diamonds every year from their massive stockpiles.

There are many independent diamond labs around the world and their diamond supply isn't artificially controlled by the cartel. Lab diamonds are much more competitively priced, reflecting fair market value.

This means you can get a 30% — 40% bigger diamond for the same price.

A small mined diamond

Mined Diamond

Same quality, smaller size

Four Word Diamond, high quality and large size

Four Words Diamond

Better quality, larger size

A poor quality mined diamond

Mined Diamond

Worse quality, same size

SUSTAINABILITY

Grown sustainably above ground

Our lab grown diamonds are grown above ground in clean, high-tech facilities using a combination of heat and pressure to create raw diamonds — the same process as in nature.

These raw diamonds are exactly the same as the ones mined from the Earth — including the unique imperfections.

Inside of a diamond laboratory
Inside of a diamond laboratory

How lab diamonds are made

  1. Thin slivers of Type IIa diamond 'seed' are placed in the chamber — this contains the atomic blueprint for a new diamond to form
  2. Carbon atoms are added to the chamber which is pressurised and heated to 5,500 °C — the same temperature as the core of the earth
  3. One—by—one the carbon atoms build on the crystal lattice on the diamond seed forming a unique diamond — the same process that happens in nature
  4. The raw diamonds are then precision cut and polished into finished gems which are sent to the International Gemological Institute for grading
MYTHS

Mined diamonds are rare and hold their value

The mined diamond industry will tell you that mined diamonds are rarer and because of this they hold their value compared to lab diamonds — this is very misleading.

Mined diamonds are technically rare in the sense you have to move tonnes of dirt and dig giant holes to find them. But they are one of the most common precious stones found compared to other gemstones like rubies and emeralds.

Impact of digging giant holes

They're more expensive because the cartel restricts supply to keep the price artificially high.

Think about all the jewellery stores filled with mined diamonds in every mall and high street boutique. Then multiply that by the number of cities around the world. Add to that all the diamonds have been sold every year for the past 100 years. Add to that the massive stockpiles of diamonds held by De Beers. Doesn't seem that rare, does it?

Are diamonds really rare and will hold their value? Or is this another mistruth told by the mined diamond industry?

Lab Grown Diamonds

Better in every single way

Lab grown diamonds are better than mined diamonds in every single way.
To illustrate this we'll compare all the factors relevant when picking diamonds


1. Sustainability

Mined diamonds have to be dug out of huge industrial mines which have severe environmental impacts.

Lab diamonds are grown in clean, high-tech laboratories with a low carbon footprint — 7x less than mined diamonds.

For the emissions we can’t reduce, we've partnered with CarbonClick so ALL our lab grown diamonds are climate positive. You can read about this on our climate positive page


2. Ethics

Mined diamonds have a long history of mistreatment and violence with questions on ethical sourcing programs.

Lab diamonds have no ethical questions or concerns.


3. Value

Mined diamonds prices are kept artificially high by the cartel. They do this by restricting the supply.

Lab diamonds prices are set by the market. Get a 30-40% bigger diamond compared to paying the same amount for the mined equivalent.


4. Characteristics

Mined diamonds 100% carbon crystal structure; 10/10 on Mohs hardness scale with a refractice index of 2.42.

Lab diamonds 100% carbon crystal structure; 10/10 on Mohs hardness scale with a refractice index of 2.42. They are atomically identical to a mined diamond

Diamond Illustration

Choose lab-diamonds

Book a call or send us a message to ask us about lab diamonds, the design process or any questions you have.

Unsure? Read our guide