Never worry about having a poor quality diamond
The Four Words standard means your diamond will be the best the eye can see. Certified by the International Gemological Institute (IGI) in Antwerp, Belgium.
You know you will be getting the best, without overpaying.Get in touch
Forget the 4C's with the four words standard
The 4C's (Cut, Colour, Clarity, Carat) can often be used to complicate the diamond engagement ring buying process.
People in the diamond industry can use the 4C's to unload sub-par diamonds or increase profits by getting people to pay more for features that don't matter
Our philosophy is simple — the best looking diamond possible to the naked eye. Why pay for anything else?
Excellent isn't enough
The cut is the most important feature of a diamond. It determines how much sparkle the diamond has. If you have a poorly cut diamond, it will look dull and lifeless.
Cut, unfortunately, is the most confusing diamond feature. There's no standard language between grading labs and it's prone to a lot of marketing jargon.
Cut also has the most variation in grading — two Ideal cut diamonds can look vastly different. The main reason is that diamonds aren't always cut to maximise sparkle. They're cut to maximise diamond size. This is why there are so many poorly cut stones on the market.
Our standard means that all our diamonds are Ideal cut (the best possible according to IGI). We then take an extra step of using computer vision models, diamond geometry and expert knowledge to help pick the best of the best. This means you can be sure that your diamond will be the sparkliest possible — without paying extra.
Colourless to the naked eye
Colour is the second most important feature in how diamonds look. The clearer the better (unless you're specifically looking for coloured diamonds. Let us know if you are ).
Through testing, we've found that the IGI G grading looks colourless to the naked eye and is indistinguishable to D—E—F diamonds. We believe the huge jump in price from G to the D—E—F range isn't worth it, especially because it's not noticeable to the naked eye when set in a ring.
For larger stones above 2 carats, we will move up a colour grade where colour is more noticeable.
Flawless to the naked eye
Natural marks form inside when diamonds are made (in a lab or in the ground). These marks makes each diamond unique (to the experts known to as inclusions).
Our VS1 (very slightly included) diamonds are flawless to the naked eye — even at larger sizes.