Real diamonds that don't cost the earth
Our lab grown diamonds are identical to mined diamonds down to the atom - except our diamonds are much better for the environment and 100% ethical.
30 — 40% bigger at the same price
The mined diamond supply is controlled by the De Beers diamond cartel. They keep prices artificially high by only releasing small amounts of diamonds every year from their massive stockpiles.
There are many independent diamond labs around the world and their diamond supply isn't artificially controlled by the cartel. Lab diamonds are much more competitively priced, reflecting fair market value.
This means you can get a 30% — 40% bigger diamond for the same price.
Grown sustainably above ground
Our lab grown diamonds are grown above ground in clean, high-tech facilities using a combination of heat and pressure to create raw diamonds — the same process as in nature.
These raw diamonds are exactly the same as the ones mined from the Earth — including the unique imperfections.
How ethically grown diamonds are made
- Thin slivers of Type IIa diamond 'seed' are placed in the chamber — this contains the atomic blueprint for a new diamond to form
- Carbon atoms are added to the chamber which is pressurised and heated to 5,500 °C — the same temperature as the core of the earth
- One—by—one the carbon atoms build on the crystal lattice on the diamond seed forming a unique diamond — the same process that happens in nature
- The raw diamonds are then precision cut and polished into finished gems which are sent to the International Gemological Institute for grading
Mined diamonds are rare and hold their value
The mined diamond industry will tell you that mined diamonds are rarer and because of this they hold their value compared to lab diamonds — this is very misleading.
Mined diamonds are technically rare in the sense you have to move tonnes of dirt and dig giant holes to find them. But they are one of the most common precious stones found compared to other gemstones like rubies and emeralds.
They're more expensive because the cartel restricts supply to keep the price artificially high.
Think about all the jewellery stores filled with mined diamonds in every mall and high street boutique. Then multiply that by the number of cities around the world. Add to that all the diamonds have been sold every year for the past 100 years. Add to that the massive stockpiles of diamonds held by De Beers. Doesn't seem that rare, does it?
Are diamonds really rare and will hold their value? Or is this another mistruth told by the mined diamond industry?
Better in every single way
Lab grown diamonds are better than mined diamonds in every single way.
To illustrate this we'll compare all the factors relevant when picking diamonds
Mined diamonds have to be dug out of huge industrial mines which have severe environmental impacts.
Ethically grown diamonds are grown in clean, high-tech laboratories with a low carbon footprint — 7x less than mined diamonds.
Mined diamonds have a long history of mistreatment and violence with questions on ethical sourcing programs.
Ethically grown diamonds have no ethical questions or concerns.
Mined diamonds prices are kepy artificially high by the cartel. They do this by restricting the supply.
Ethically grown diamonds prices are set by the market. Get a 30-40% bigger diamond compared to paying the same amount for the mined equivalent.
Mined diamonds 100% carbon crystal structure; 10/10 on Mohs hardness scale with a refractice index of 2.42.
Ethically grown diamonds 100% carbon crystal structure; 10/10 on Mohs hardness scale with a refractice index of 2.42. Atomically identical to a mined diamond